9. Broken links
Your site is checked automatically for links that have stopped working. Most get fixed without troubling you — you will only hear from us when a decision is yours to make.
Links rot. Another business redesigns their site, a supplier closes, a document is moved, and a link that worked last year now leads nowhere. Your site is checked for this continuously.
9.1 What happens automatically
Every link on your site is tested regularly, including ones pointing at other people’s websites. When something breaks, it is flagged and we look at it.
9.2 When you will hear from us
Only when the answer needs you. If a supplier’s page has simply moved, we repoint it and say nothing. But if you linked to a partner who has closed down, or a menu item that no longer exists, we need to know what should go there instead — and only you can answer that.
9.3 Why it matters more than it sounds
- A visitor who hits a dead link usually leaves rather than hunting for the right page.
- Search engines read a lot of broken links as a site nobody maintains.
- Dead links in your most important pages — booking, contact, ordering — cost real money quietly.
9.4 What is yours to do
If you notice a link that goes nowhere, tell us where you found it. And when you add a link yourself, paste the whole address including the https:// at the front — a partial address is the most common way a brand-new link arrives broken.
Still stuck?
You have a steward, not a ticket queue. Reach out and a real person from the valley will answer.